10 mistakes to avoid while making the social media marketing strategy

In recent years, social media networks have offered an immense opportunity for businesses to market their products and services. A carefully designed social media marketing strategy can reap many benefits for your business. You can interact directly with your target audience and can promote your new products and services to them. In addition to that, experts also believe that social media networks can bring more genuine traffic to websites if designed properly. You can create an authoritative brand in the digital sphere and improve your brand credibility and recognition.

All you need to do is to hire a reputed social media marketing agency with a proven track record and expertise to handle your social media marketing.

However, there are many social media campaigns we see around which failed due to many reasons. To err is human, but it is equally important to identify and rectify those mistakes to learn a lesson. There must be a glitch you might have made that did not work well. Being a smart marketer, you need to find it and make sure that you don’t repeat it.

What are the common social media mistakes that most marketers make? We have tried to include most of them in a single post. Stay tuned!

Lack of a sound social media marketing strategy

One of the most common mistakes that marketers made is they don’t have a proper, full-proof plan. What they do is they make profiles, post some random stuff on them, and disappear. Your genuine followers will wait to hear from you, but you are nowhere to be found. Again, after some time, you would make an appearance and then disappear. It is not an ideal social media marketing strategy or we can say that it is not a strategy at all. You need to be there and interact with your audience quickly to win them over. It would be a flop show if you don’t interact with them and don’t reply to their comments or questions. You need a proper and carefully designed strategy with predefined goals, target audience, tactics, a dedicated team, a list of technologies and tools, and other crucial things to make a difference.

Not understanding your target audience

If you have a local business, all the citizens of the city are your target audience. It is the first and most crucial thing to define for any digital marketing strategy. Without any idea of what your target audience is, you will be shooting arrows in the dark. Conduct research, take into consideration demographic and geographical measures, and other crucial factors to identify and understand your audience. Then you can make a plan to lure them over.

Not dealing well with social media negative comments

Nobody likes negative comments and feedback, especially for their products and services. Most marketers make this huge mistake by not commenting back or replying with lame excuses when someone writes a negative comment. Negative feedback might indeed hurt your brand’s reputation, but you need to see it as an opportunity to improve. Negative comments are honest suggestions and opinions of your audience and you need to interact with the person who posted feedback and knows more about the issue to address the same. Also, customers who drop negative comments want the brands to respond to them and take the highlighted issues seriously. A negative comment does not mean the end of the relationship you share with the person.

Hire SMO experts who can handle your business account very well and provide you Social media optimization services.

Thinking that each social media network is the same

So, you have prepared a post that looks attractive and has the right message to convey to the people. Now, what most brands do is that they end up copying and pasting the same post on all the social media networks they are active on. You need to understand that all social media networks have their strengths, marketing tools, audience, and reach. You need to come up with different content strategies for different social media networks to make a difference. You cannot use the same content on Twitter or Instagram you have used for Facebook. It does not make sense and it will not be appreciated by the audience.

Posting irrelevant content on social media

If you have a web design company, you need to ensure that you post your services, news, events, and other relevant content on your social media channels. If you offer web design services, your target audience would want to know about different web designing services you offer, about new programming languages, web design tools, and technologies, industry news, and major updates from influencers such as WordPress or dot net framework. You need to ensure that you educate your audience with the right message and not with irrelevant posts and news.

Not engaging with the customers and followers

One of the most important benefits of social media channels is that they let brands interact directly with their customers and followers. You need to engage with them and ensure that their queries, concerns, or questions are properly answered. If someone replies to your post, ensure that you reply with gratitude and they will surely love it. Each comment you receive on your social media is an opportunity to engage with your audience. Don’t throw it away.

Not having a pinch of personalization

Humans drive on emotions and feelings and you just cannot be professional in your tone all the time. On any virtual platform, people want to interact with humans and not chatbots. Social media profiles of your business allow you to show your human side and you should not miss this opportunity.

Too much brand promotion

It will not work in your favor. Yes, you are on social media for your brand’s promotion and marketing, but constantly hammering your customers with your products and services posts will irritate them. You need to make a strategy to when to post a brand-related post in a week and stick to it. An ideal rule is to post one promotional post for every four non-promotional posts.

Not tracking results

How would you know whether you are going in the right direction if you don’t evaluate and audit your strategy? It is very crucial to track results and get actionable insights to keep evolving your strategy. Track and access your performance metrics with the help of tools available with social media platforms.

Conclusion

If you are a layman when it comes to social media, it is the best move to hire a social media agency that can work for your business. Dark Bears provides online marketing services and our team of experts will surely take your brand to social media and make it impactful, trustworthy and credible. Keep evaluating your performance and keep evolving by addressing issues.